AmomClothesline2._V200430388_Is Amazon hearing the foot steps of competitors like Diapers.com?

In a move to bolster its baby gear business against surging competitors, Amazon launched Amazon Mom today. The pitch: members get 30% off regularly scheduled diaper delivery and FREE two-day shipping on most of your Amazon orders plus other discounts.

Membership is free; you get three months of Amazon Prime that provides free two-day shipping on Amazon orders. For each $25 you spend on a single order in the baby store, you get an additional free month of Amazon Prime (usual cost $79 a year)

FYI: despite the title, apparently dads, grandparents and others can join the program as well.

Amazon seems to be upping the ante on upstarts like Diapers.com. That site offers free two-shipping on diapers and free 1-2 day shipping on other items if you spend $49 or more.

So who offers the best customer service: Amazon or Diapers.com? Chime in below.