Bjorn fired its long time distributor Regal Lager
after an ill-fated attempt to raise prices in 2004 led to a sales slump. When
Bjorn jacked the price of the carrier from $80 to $90, customers defected to
lower price versions by Infantino and others. The result was a 10% decline in
sales.

Bjorn has been battered by the
rise of the Euro, as the company still makes the carriers in eastern Europe
(instead of moving production to China as just about every other carrier
maker).

Bjorn?s new US distributor
didn?t impress us, with very little knowledge of the US market. Prices are
still the same, but we expect to them to fall somewhat later this year if the
company continues to slump. And there was little in the way of new products from
Bjorn, with the exception of a revised diaper bag that now converts to a
backpack.



Bjorn fired its long time distributor Regal
Lager after an ill-fated attempt to raise prices in 2004 led to a sales slump.
When Bjorn jacked the price of the carrier from $80 to $90, customers defected
to lower price versions by Infantino and others. The result was a 10% decline in
sales.

Bjorn has been battered by the
rise of the Euro, as the company still makes the carriers in eastern Europe
(instead of moving production to China as just about every other carrier
maker).

Bjorn?s new US distributor
didn?t impress us, with very little knowledge of the US market. Prices are
still the same, but we expect to them to fall somewhat later this year if the
company continues to slump. And there was little in the way of new products from
Bjorn, with the exception of a revised diaper bag that now converts to a
backpack.