Kolcraft joined the nursery furniture market in 2014 with Mira Studios, a pricey line of cribs and dressers. Better known for its affordable strollers and crib mattresses, Kolcraft lured away the former head and designer of Westwood Design to give the line a jump start. As such, there is a similarity between Westwood and Mira, both in style and overall approach to the market.
Mira currently has three crib styles, which are traditional in design. The Bridgehampton is a panel crib that features a multi-layer finish and the Continental is a Shaker style crib (pictured, $440). Mira Studio’s newest design is the Sienna with a curved back rail in a white finish. Dressers to match range from $770 to $800 and include double dressers and 5-drawer chests.
Mira Studios’ furniture is made in Vietnam and China and features a very limited selection of finishes (sometimes only one or two choices). The quality of the dressers was OK—most have ball bearing glides with a soft close. At $800, these dressers compete with the likes of Pali and other better brands. And compared to Pali, the quality just isn’t here for $800.
Kolcraft Elan 3-in-1 crib
Kolcraft also offers non-convertible cribs (Elan, $179; and Elise, $260) and ready-to-assemble dressers under its own name (a three-drawer model is $233). This seems out of sync with Mira’s more premium price offerings. These lower-price models were once available on Amazon and Walmart, but since have mostly gone out of stock (Walmart has a few left).
Finally, Kolcraft has created a new crib line under their Sealy name. Yes, they still make the mattresses, but now you can buy one of four convertible cribs in their Sealy Baby line: The Batavia, the Bristol, the Bella 4-in-1 and the Bella 3-in-1. These cribs start at $320 and go up to $400. Again, finding these cribs in the real world is difficult.
Bottom line: the Kolcraft/Mira Studios/Sealy nursery furniture brands are a hot mess. Availability is spotty and market reaction appears tepid, while Kolcraft appears to shuffle the brands/models in various price points to see what will work. It’s like Kolcraft decided to launch nursery furniture, but didn’t think about how it planned to compete—expensive $500 cribs with special finishes? Or $200 basic cribs sold on Amazon? How about a $400 crib on Walmart.com? We’ll do it all!
As for the more affordable Kolcraft nursery furniture, feedback is sparse, but there is some. Most complain that items arrive damaged, but there are a few parents who thought the assembly was simple and the furniture was sturdy. Rating: C
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