Web site: Huggies.com
Huggies has been a strong brand for years. They now offer five diaper options: Little Snugglers (18¢ each, size one), Little Snugglers Plus, Little Movers (25¢ each, size four), Little Movers Plus, Snug & Dry, Snug & Dry Ultra, a couple Diaper Pants options, Training Pants and Overnight diapers. Features like the Huggies’ Leak Lock System, wetness indicator, GentleAbsorb liner, pocketed back waistband, and super grippy tape make them popular with parents. We think the pocket in the waistband is one of the best features as it contains blowouts that go up baby’s back.
Huggies offers a reward program where you submit receipts for Huggies purchases and receive points toward gift cards and free diapers and wipes. Members receive coupons and get early info on new products, plus access to product reviews. An app is also available for members.
Huggies generally get lots of praise from parents who think they fit their babies and absorb messes well. Parents who prefer Pampers disagree and are disappointed at their leak protection and absorbancy. In this case, the cause is likely dependent on how the diaper fits their particular babies. Little Snugglers and Little Movers appear to get higher ratings from parents than the Snug & Dry versions, so we’ll recommend Little Snugglers with a good rating. Rating: A-
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