It was the symbol of over-the-top luxury of the 00's. Now, the $900 Bugaboo stroller has run into the economic brick wall of 2009.
Sales of the iconic Dutch-designed stroller have fallen 40% in the past year, according to knowledgeable sources familiar with the privately held company's sales. New York-based Bugaboo has also reportedly laid off a dozen or so staffers in the past quarter.
A call to Bugaboo's president Kari Boiler for comment went unreturned.
Of course, Bugaboo isn't alone in its sales slide—many other luxury baby goods are sitting on the shelf. Sales of high-end Peg Perego and Quinny strollers have also collapsed, retailers tell BABY BARGAINS. High end diaper bags are also gathering dust.
How has the economy affected your baby gear shopping? Feel free to comment below.
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Not at all…I still plan to get a Bugaboo when my daughter outgrows the snap n go. I was just told by everyone that the snap n go is easier to use the first year.
Not at all…I still plan to get a Bugaboo when my daughter outgrows the snap n go. I was just told by everyone that the snap n go is easier to use the first year.
I’m wondering what will happen to Bugaboo. I was thinking of buying one of my own soon but now I’m wondering if I wait, will the price go down?
I’m wondering what will happen to Bugaboo. I was thinking of buying one of my own soon but now I’m wondering if I wait, will the price go down?
My brother bought my daughter a Quinny stroller. But he returned it upon my request and got a Maclaren Techno. Same prices but you get alot more features. I think that is the way the market will go. People are still going to pay 400-600 for strollers, but they are going to want more than just the name on the side and a cool looking “European” design.
My brother bought my daughter a Quinny stroller. But he returned it upon my request and got a Maclaren Techno. Same prices but you get alot more features. I think that is the way the market will go. People are still going to pay 400-600 for strollers, but they are going to want more than just the name on the side and a cool looking “European” design.
I can’t bring myself to buy a Bugaboo regardless of the economy because it doesn’t suit my needs. I still love how they look and push, but I don’t want to drag a Cameleon up and down the stairs of my building. I have no problem spending $600 on a stroller, but I agree, there are so many nice-looking ones out there that aren’t as functional as I would like. Maybe the companies that survive will realize that they need to keep fine-tuning what they have rather than chase after the elusive upscale market.
The luxury baby gear market was likely a product of the same forces that are tearing down the economy now. I can’t say I’m sorry to see it shrink, as painful as it is for employees and shop owners. I know that good design can be expensive, but I’ve yet to find something that really works with my lifestyle.
I can’t bring myself to buy a Bugaboo regardless of the economy because it doesn’t suit my needs. I still love how they look and push, but I don’t want to drag a Cameleon up and down the stairs of my building. I have no problem spending $600 on a stroller, but I agree, there are so many nice-looking ones out there that aren’t as functional as I would like. Maybe the companies that survive will realize that they need to keep fine-tuning what they have rather than chase after the elusive upscale market.
The luxury baby gear market was likely a product of the same forces that are tearing down the economy now. I can’t say I’m sorry to see it shrink, as painful as it is for employees and shop owners. I know that good design can be expensive, but I’ve yet to find something that really works with my lifestyle.
looks like bugaboo has reduced the frog’s price to $630. i wonder if other luxury stroller companies will do something similar?
looks like bugaboo has reduced the frog’s price to $630. i wonder if other luxury stroller companies will do something similar?
I have noticed that there are fewer bugaboo sales on eBay. I still think these stroller are still sought after, but the price is too high. There are many strollers out there with the same qualities and attributes at a much less price, but the bugaboo has become something of a status symbol among mothers. Bugaboo is still a great product, but there are equivalent products for less
I have noticed that there are fewer bugaboo sales on eBay. I still think these stroller are still sought after, but the price is too high. There are many strollers out there with the same qualities and attributes at a much less price, but the bugaboo has become something of a status symbol among mothers. Bugaboo is still a great product, but there are equivalent products for less