Target is getting into the modern baby biz.
Similar to their previous deal with vintage baby designer Amy Coe, Target has teamed with design company Dwell Studio to launch a modern baby collection of cribs, bedding and accessories. The collection is now appearing in Target stores and online. (Pictured here, the $290 Soho crib).
Here is a brief overview, courtsey of New York Times Home & Garden writer Marianne Rohrlich:
Target is introducing two lower-priced lines of housewares from Dwell Studio, a home furnishings company known for textiles with bold patterns and subtle color palettes. Dwell Baby, a nursery collection, will be available at the end of January. It includes crib sets (about $80 for a sheet, a blanket and bumpers), as well as furniture, available only online (cribs, $290 to $300; changing table-dressers, $280 to $290), and night lights, curtain panels and wall decals. Dwell Home, the second collection, will be introduced next month. It includes sheet sets ($50 for queen size), duvet sets ($80 for queen size) and throw pillows ($20 each), above. Information will be available at target.com after Jan. 28 for Dwell Baby and in late February for Dwell Home.
Our first thoughts: Target has done it again, making an expensive trend (a modern crib for $1500, anyone?) affordable for everyone. We’re happy Baby Mod (Million Dollar Baby’s stab at modern sold at Wal-Mart) will have more competition.
If you’ve seen the bedding or ordered the furniture, let us know what you think!
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I was in my local Target last weekend and saw the new Dwell line and LOVED it! It is an adorable, affordable line. There is basically a boy line in blue and brown and a girl line in pink and brown. Hopefully there will be some additions to this line in the future, but it’s definitely something I would consider if I were currently decorating a nursery. They also had a couple of newborn outfits in the same color schemes – just as cute.
I was in my local Target last weekend and saw the new Dwell line and LOVED it! It is an adorable, affordable line. There is basically a boy line in blue and brown and a girl line in pink and brown. Hopefully there will be some additions to this line in the future, but it’s definitely something I would consider if I were currently decorating a nursery. They also had a couple of newborn outfits in the same color schemes – just as cute.
I purchased the “circles” bedding from the Dwell line for $65 and it is fantastic. Online they have 5 different patterns and they are all great – great price, wonderful design. Now only if they can get the Silver Lake crib back in stock I’ll be set!
I purchased the “circles” bedding from the Dwell line for $65 and it is fantastic. Online they have 5 different patterns and they are all great – great price, wonderful design. Now only if they can get the Silver Lake crib back in stock I’ll be set!
The “Circles” collection is fantastic. The quality is excellent; very soft cotton. I was actually about to guiltily spend $350 for an actual Dwell set, but Target Dwell is incredible.
The “Circles” collection is fantastic. The quality is excellent; very soft cotton. I was actually about to guiltily spend $350 for an actual Dwell set, but Target Dwell is incredible.
Update to my earlier post: I ordered the Dwell crib on Feb 7 with it shipping on Feb 13 to arrive between Feb 14 and 21. On 22nd, I still had not received the crib. I’ve spoken to Target customer service 3 times and each time they couldn’t find the crib and they supposedly ordered a replacement crib each time – which they have not. Now it is out of stock and they say they can’t find the one that supposedly shipped to me. Really frustrated as if we buy another crib from another source, it is 6-8 weeks. I also found out that the crib manufacturer for Dwell is Storkcraft so you do wonder about quality.
Update to my earlier post: I ordered the Dwell crib on Feb 7 with it shipping on Feb 13 to arrive between Feb 14 and 21. On 22nd, I still had not received the crib. I’ve spoken to Target customer service 3 times and each time they couldn’t find the crib and they supposedly ordered a replacement crib each time – which they have not. Now it is out of stock and they say they can’t find the one that supposedly shipped to me. Really frustrated as if we buy another crib from another source, it is 6-8 weeks. I also found out that the crib manufacturer for Dwell is Storkcraft so you do wonder about quality.
We had the same experience as Alison- ordered, supposedly shipped, never got it and Target said they didn’t know where it was, reordered, then told us it was out of stock and that they couldn’t find the one that was supposedly shipped to us, etc… We finally got both the crib and changing table (Soho) after we restarted the whole process again a few days later. All told, it took 8 weeks to get the furniture. Then two weeks after the first crib came, we got a second crib- for which Target didn’t have any record!
Now we are on to the second set of problems. The changing table’s instructions claim that certain parts such as the rails for the drawers are pre-assembled. However, they are not. We have put it together and taken it apart and reassembled 3 times now and the drawers still don’t slide in and out correctly.
It’s really a shame b/c they look fantastic! Both pieces look as good in the room as they did online.
We had the same experience as Alison- ordered, supposedly shipped, never got it and Target said they didn’t know where it was, reordered, then told us it was out of stock and that they couldn’t find the one that was supposedly shipped to us, etc… We finally got both the crib and changing table (Soho) after we restarted the whole process again a few days later. All told, it took 8 weeks to get the furniture. Then two weeks after the first crib came, we got a second crib- for which Target didn’t have any record!
Now we are on to the second set of problems. The changing table’s instructions claim that certain parts such as the rails for the drawers are pre-assembled. However, they are not. We have put it together and taken it apart and reassembled 3 times now and the drawers still don’t slide in and out correctly.
It’s really a shame b/c they look fantastic! Both pieces look as good in the room as they did online.
we had a very similar expirience. We ordered all of the furniture 2 months ago, and the crib came but they can not seem to find the changing table. They calim that they do not know when it will be in stock again. We are very upset. Since we need it in 4 weeks.
we had a very similar expirience. We ordered all of the furniture 2 months ago, and the crib came but they can not seem to find the changing table. They calim that they do not know when it will be in stock again. We are very upset. Since we need it in 4 weeks.
I’m having the same problem and am really frustrated! I ordered the silver lake crib, combo dresser/ changing table, glider and ottoman. Everything arrived except the dresser which Target said they can’t find… The dresser has now been out of stock for a month and my baby was born a week ago (early) so I’ve had to change her on top of the crib. It’s extremely frusting that Target can’t give me any information or reassurance on when the dresser will be back in stock. I’m starting to think I may just have to buy something else instead, but am really mad since when I ordered these items I wanted a furniture set that all cordinated. I love the crib and the glider, both look and work great. I just want the darn dresser!
I’m having the same problem and am really frustrated! I ordered the silver lake crib, combo dresser/ changing table, glider and ottoman. Everything arrived except the dresser which Target said they can’t find… The dresser has now been out of stock for a month and my baby was born a week ago (early) so I’ve had to change her on top of the crib. It’s extremely frusting that Target can’t give me any information or reassurance on when the dresser will be back in stock. I’m starting to think I may just have to buy something else instead, but am really mad since when I ordered these items I wanted a furniture set that all cordinated. I love the crib and the glider, both look and work great. I just want the darn dresser!
I’ve had the bedding for months now and I love it. Unlike previous Target sheets, the fitted sheets do NOT shrink and are generously sized. I’ve washed and washed them many times, and they just get nicer. Three cheers for the Dwell bedding.
I’ve had the bedding for months now and I love it. Unlike previous Target sheets, the fitted sheets do NOT shrink and are generously sized. I’ve washed and washed them many times, and they just get nicer. Three cheers for the Dwell bedding.
My wife and I are considering buying the Dwell Studio Silver Lake Crib from Target- but have not found enough reviews to see whether it is safe or not- is Alison correct that the crib manufacturer for Dwell is Storkcraft?
My wife and I are considering buying the Dwell Studio Silver Lake Crib from Target- but have not found enough reviews to see whether it is safe or not- is Alison correct that the crib manufacturer for Dwell is Storkcraft?
My hubby and I have been hunting for the perfect crib that combines a great modern look with good quality craftsmanship. Because this is our first baby (and I am a bit neurotic) I was willing to spend about anything to get the perfect crib for our nursery. My friend had given us a really nice crib she purchased for $800.00 a few years ago. I reluctantly accepted it even though it wasn’t my taste. My hubby put it together in 20 minutes and it seemed extremely flimsy to me. It also had a drop-side which I had decided not to use, so we started our search to find the perfect fixed-side crib.
I have been obsessed with Dwell Studio ever since I started thinking about decorating our nursery. The vintage modern look of their products is exactly our style. I finally found a crib by Dwell Studio on a blog and told hubby I must have it. We were shocked to find out the crib came from Target. Dwell Studio for Target? Seriously? We were skeptical about the quality because – hello, it was only $212.00!!! We decided to order it because we had plenty of time to take it back if it didn’t work out and look for a new crib.
I ordered the Dwell Studio Silver Lake Crib 2nd Edition from Target on 1/5 and it was delivered to our doorstep on 1/7. Really. It took DH 2.5 hours to put it together compared to the pricier crib’s 20 minutes. The pricier crib had a total of four screws holding it together and in my hubby’s word, this one “has millions and they are bolts”. Sucked for hubby, better for baby. It is seriously the sturdiest crib I have ever seen.
In my opinion, this is the best looking crib I have seen if you like the vintage modern look. It even looks better in our nursery than it did online. We went to all the high end stores looking for cribs and this is my absolute favorite. BTW – this is not a storkcraft crib. The 1st Edition might have been, but not the 2nd Edition.
My hubby and I have been hunting for the perfect crib that combines a great modern look with good quality craftsmanship. Because this is our first baby (and I am a bit neurotic) I was willing to spend about anything to get the perfect crib for our nursery. My friend had given us a really nice crib she purchased for $800.00 a few years ago. I reluctantly accepted it even though it wasn’t my taste. My hubby put it together in 20 minutes and it seemed extremely flimsy to me. It also had a drop-side which I had decided not to use, so we started our search to find the perfect fixed-side crib.
I have been obsessed with Dwell Studio ever since I started thinking about decorating our nursery. The vintage modern look of their products is exactly our style. I finally found a crib by Dwell Studio on a blog and told hubby I must have it. We were shocked to find out the crib came from Target. Dwell Studio for Target? Seriously? We were skeptical about the quality because – hello, it was only $212.00!!! We decided to order it because we had plenty of time to take it back if it didn’t work out and look for a new crib.
I ordered the Dwell Studio Silver Lake Crib 2nd Edition from Target on 1/5 and it was delivered to our doorstep on 1/7. Really. It took DH 2.5 hours to put it together compared to the pricier crib’s 20 minutes. The pricier crib had a total of four screws holding it together and in my hubby’s word, this one “has millions and they are bolts”. Sucked for hubby, better for baby. It is seriously the sturdiest crib I have ever seen.
In my opinion, this is the best looking crib I have seen if you like the vintage modern look. It even looks better in our nursery than it did online. We went to all the high end stores looking for cribs and this is my absolute favorite. BTW – this is not a storkcraft crib. The 1st Edition might have been, but not the 2nd Edition.